Are my customers or prospects on Facebook?
Do I have good content to share?
Can my customers benefit from interaction with each other?
Do I want another place where my company can be found?
Do I want to easily keep my brand in front of people?
If you can answer “yes” to even some of those questions, then yes, you probably do need a Facebook fan page. According to Facebook, profiles are for individual people and “pages are for organizations, businesses, celebrities, and bands to broadcast great information to fans in an official, public manner.” If you have created a profile for your business rather than a page, you are violating Facebook’s terms of service and they can disable your business profile page at any time. An easy way to tell the difference is profiles can request friends and pages can not. Read more »