How People Use the iPad and Other Tablets

A new report about insights into how people use the iPad was released yesterday by tech firm, Onswipe.  

A few highlights from the report include:

  • 83.3% of iPad browser usage comes from Safari with in-app coming in a very distant second with 10.8% of browser usage.  Based on page views, there is 67% more engagement in the browser than in the app.
  • The peak days of the week for tablet and iPhone usage are Monday, Tuesday, and Wednesday.  Usage increases throughout the day at peaks at 10:00 pm.
  • Page views on a tablet are 223% higher than page views on a phone.
  • The US has more people using the iPad than any other country, and within the US, the top 5 cities are New York, Los Angeles, Chicago, San Francisco, and Houston.
  • Nearly 60% of iPad users prefer landscape format.
  • Search accounts for 19% of traffic while social is at 15%, but search traffic has 32% more engagement than social.
  • Facebook delivers 45.3% of social referrals, with Pinterest being a distant second with 12%.
  • While Facebook and Pinterest deliver the most referrals, email is still the top method of sharing content (54.8%) with Facebook (28.9%), Twitter (13.3%) and Pinterest (3%) following.

Our Top Takeaways:

  • Make sure your site is browser friendly and delivering content that is engaging and visually appealing.
  • Make sure your content can be easily found and shared.
  • Consider how your site looks in all formats (computer, phone portrait, phone landscape, tablet portrait, tablet landscape, etc). Don't fall into the trap of only designing for computer, or developing a mobile site that only displays well on phones. 

Onswipe 127433480 Users Sage June 2013 by TechCrunch