Mention Twitter in conversation and you’ll likely hear responses that range from “Twitter is just another fad I don’t have time for” all the way to “Twitter is absolutely essential to my business.”  Some people will tell you that everyone has to be on Twitter.  The reality is that not everyone needs to be on Twitter.  If you want to join purely to talk to friends and have fun on a personal level, go for it.  If you are considering Twitter from a business perspective, consider these questions: 

Ten years ago, Websites were called new marketing channels and experts wondered when print and TV ads would die. 

Today, Websites are a ‘traditional’ marketing channel that some people question the relevance of and social media is all the rage. 

Five years from now, social media will be traditional and something else will be a hot topic.