Apple released iOS 4.3.2 today for the iPhone (GSM), iPod Touch, and iPad. The Verizon iPhone isn’t being left out in the cold completely this time, but instead of getting the latest features made available in 4.3 back in March, they will be receiving the bug fixes via iOS 4.2.7. 

This update contains improvements and other bug fixes including:

• Fixes an issue that occasionally caused blank or frozen video during a FaceTime call
• Fixes an issue that prevented some international users from connecting to 3G networks on iPad Wi-Fi + 3G
• Contains the latest security updates

While this update doesn't add any new features, it does include important security updates and we recommend everyone with an iPhone, iPad, iPod touch, etc. update as soon as possible. To update, simply connect your iDevice to your computer and start iTunes to accept the update. 

The top benefits of social media marketing, as identified by the Social Media Marketing Report 2011 released this week, are generating more business exposure (as indicated by 88% of marketers), increased traffic (72%) and improved search rankings (62%).  The report also indicates that those who invest the time (at least 6 hours per week) and have the experience (3 years or more) find the greatest benefits.

The top benefits of social media marketing, as identified by the Social Media Marketing Report 2011 released this week, are generating more business exposure (as indicated by 88% of marketers), increased traffic (72%) and improved search rankings (62%).  The report also indicates that those who invest the time (at least 6 hours per week) and have the experience (3 years or more) find the greatest benefits.

We know what you are thinking:  (1) I am busy running a restaurant, how can I find the time to fit social media into an already chaotic schedule and even if I did, (2) how do I do it and (3) what do I get out of it?

We attended “State of the Social Media Marketing Industry” Webinar presented by Social Media Examiner and HubSpot this afternoon where the results of a new study of more than 3,300 marketers were shared. Tons of great statistics were presented about every aspect of social media, and it all was very relevant to small businesses – almost 80% of respondents are either self-employed, work for small a businesses, or own a business. 

We attended “State of the Social Media Marketing Industry” Webinar presented by Social Media Examiner and HubSpot this afternoon where the results of a new study of more than 3,300 marketers were shared. Tons of great statistics were presented about every aspect of social media, and it all was very relevant to small businesses – almost 80% of respondents are either self-employed, work for small a businesses, or own a business. 

In our opinion, here are the three key take-aways for small business owners:

Make Time for Social Media

The survey reports that:

April 1.  That means we are finished with the first quarter, finished with 25% of the year.  That seems like a good time to take a look back at our goals and measure how we are doing so far.  Remember the Resolutions series from January where we said we'd help you stay accountable?  Well, it's accountability time!

April 1.  That means we are finished with the first quarter, finished with 25% of the year.  That seems like a good time to take a look back at our goals and measure how we are doing so far.  Remember the Resolutions series from January where we said we'd help you stay accountable?  Well, it's accountability time!

As you may remember, one of our resolutions for the year was to blog more around the topics of technology, social media, and marketing for business owners.  Our plan included 1 blog entry per week, sticking to the 3 categories we selected, and staying on track with the topics we had planned.  Since we told you we'd hold you accountable for your goals, we know we are accountable to you for ours so here's how we are doing:

We just attended “The Science of Timing” Webinar presented by HubSpot and it was one of the best webinars we’ve attended in a long while with so much great information shared (thank you, @Danzarrella).  Here are some key take-aways:

Twitter

1. Highest number of retweets (RT) occurs between 2:00 pm – 5:00 pm ET, and the lowest is between 8:00 am – 10:00 am.

2. The end of the week is more retweetable than the beginning of the week.

3. Click-through rate (CTR) is highest on Tuesday and Wednesday, and lowest on Monday.

4. CTR does not dip on the weekend.  In fact, weekend CTR is actually higher than on Monday and Thursday.

5. CTR also spikes around 11:00 am and 5:00 pm.

6. People who tweet 22 times per day have the most followers.

We just attended “The Science of Timing” Webinar presented by HubSpot and it was one of the best webinars we’ve attended in a long while with so much great information shared (thank you, @Danzarrella).  Here are some key take-aways:

Twitter

1. Highest number of retweets (RT) occurs between 2:00 pm – 5:00 pm ET, and the lowest is between 8:00 am – 10:00 am.

2. The end of the week is more retweetable than the beginning of the week.